Article Distribution or Press Release Distribution: Which is more effective?-00-1076

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by: Wes Upchurch
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Despite being one of the most commonly asked questions I get from clients, it doesn't have an easy answer. The fact is neither one is better than the other. The just have different purposes. So be sure you should not get article marketing confused with press release marketing.

Remember excellent copywriting is essential to both press release and article marketing. Both should contain your keywords for SEO purposes, but the connection between article marketing and press release marketing ends there.

Article Marketing is the practice of distributing informational articles to article directories with hopes of having those articles picked up by or republished on other websites and blogs. Because of this, article distribution helps with building link popularity. Article marketing can also assist with branding you as an expert in your field and can drive traffic directly to your website if readers like the article.

Press releases are written to announce something newsworthy. Press releases are distributed to news websites, news agencies, newsletters, and blogs. Often times, releases are distributed directly to media professionals as a way to pitch a story. But they are not the same as an article.

To frequently, I often see news releases aren't newsworthy at all however. People are using press release distribution to send out articles. They have article marketing and press releases all mixed up.

I read news releases that sound like sales letters all the time. The news release is not a place for marketing. Believe me, news editors know the difference. Publishers could be publishing, printing your news release to a wider audience. But if they don't find it newsworthy or feel that you are trying to sell something, he will ignore your press release.

A real news release will read like something you would read in a newspaper. So it must tell a story. It could be about a merger, an acquisition, a partnership, or a new website launched. But don't forget that the idea of a press release isn't to simply get people to republish the story, it's to get in the news. An effective news release will land you interviews.
You can summarize the difference between article marketing and news release marketing by the reasons you SEO them and the reason you distribute them. Press releases are sent to bring coverage to your company and are optimized so that the release itself can be found, which can bring traffic to your site and build awareness. Articles, on the other hand, are sent to establish the authority of your business and are optimized to help build link popularity so that your main website can be found.
Both should be important aspects of acompanies overall marketing strategy.

About the Author

This article was written by Wes Upchurch for PressDr.com. PressDr specializes in press release distribution and article distribution services.

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