Search Engine Optimization - Choosing Keywords

Search Engine Optimization using Google™

What is search engine optimization (SEO)?

SEO is the process of naturally, organically, improving a websites ranking within search engines thus improving the volume and quality of traffic which that website receives.

SEO Tip #1 – Keyword Optimization

One of the most important steps in developing a well optimized web page is choosing the right keyword to optimize. So often people choose too general of a keyword that brings traffic that is not necessarily relevant to the product you are trying to sell or you don’t get any traffic at all because the competition is to fierce for you to even rank within the top 1000 results.

The first step in determining the keyword to optimize is to look at your web page and evaluate what the main topic is and if possible choose a three to four word phrase that best describes your page.

Next, open a browser window and go to http://www.google.com and type in your phrase, enclosing it in quotation marks. For example lets use “search engine optimization”.

google search

Once we conduct our search Google will return the results for your specific search. In this case Google found 27,500,000 pages with the term “search engine optimization.” Taking this into account we can assume that this term is highly competitive and our chances of breaking into this market via organic placement with in the search engines is very unlikely.

google results