Search Engine Optimization Onpage Factors

What is onpage optimization?

Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.

When using seo techniques to optimize your onpage factors it is important to take the time to do the following onpage optimization. By doing so you can out perform your competition and achieve higher rankings in the search engines.

Title Tag

Title tags can not be viewed on the web page itself however they are important to search engines such as Google. When writing a good title tag it is important to use you main keyword phrase, not your business name.

Search engines give a lot of weight to the title tag and often times they are used in the clickable link on the search engine results pages. Make them appealing to potential customers.

The title tags <title></title> should be near the top of your web page and no more than 60 characters, including spaces. If they are much longer than that then they will be cut off on the results page.

Example: <title>Achieve High Rankings with Search Engine Optimization</title>

Meta Tags

Meta tags are not required when creating web pages and there are various schools of thought to the usefulness of these tags.

The 2 main meta tags that should be given some attention are:

The meta description tag should contain a short description of your web page. Some search engines will display this with the title tag. Keep the meta description short and to the point.

Example: <meta name="description" content="Learn how to use good search engine techniques to out perform your competition.">

The next tag is the meta keywords tag. In this tag you want to include your keyword and keyword phrases, separated by commas. However, you don't want to repeat any particular keyword more than three times. Search engines may view it as spam. You don't need to over do it. This tag comes in handy when using Google Adsense, so only include the most relevant keyword phrases.

Example: <meta name="keywords" content="search engine optimization, seo, seo optimization, search engine optimization tip">

Header Tags

These tags are important because they are designed to tell the topic of the web page. You should use your main keyword phrase in your header tag.

Example: <h1>Search Engine Optimization Tips</h1>

There are several other heading tags that you can and should use. The <h2> and so on should be used for sub headings on your page. You should your second most important keyword phrase in this header tag.

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